Wednesday, July 20, 2016

Simply Wrong

Our friends at TFL.com posted this yesterday...
And the first line is where the whole thing falls down...
The new 2017 Hyundai Ioniq is coming to a Hyundai dealership near you very soon. This new fuel sipper will directly compete with the Toyota Prius and even the Chevy Bolt and Tesla Model 3.
No. It won't. I've been in all the Ioniq variants. I have not driven it yet but from one, very important aspect, no, the Ioniq is not a direct competitor. That aspect, the interior. The new Prius is lightyears ahead of the Ioniq. I suspect that will also be true of the Tesla. The Bolt, well, maybe a closer a comparison is legitimate. But when I sat in the Ioniq I was shocked at how retro is felt. How, well, cheap the interior looked. The technology under the hood may be new but in the cabin, where, by the way, the people paying for the vehicle spend most of their time, it's more like a '85 Excel than anything made in this millennium. Yes, you might say that's where the investment belongs and generally speaking I'd agree with you, to a point. I happen to think that Hyundai may have made a serious misstep however in manner in which they've allocated the Ioniq's resources.