Anyway, being out for blood sounds good doesn't it? It sounds tough. It sounds aggressive. The problem, this is basically Hyundai's budget brand and the main attraction is going to be price and I think the Niro's biggest weakness is, it's not that much cheaper than Prius, Prius is far more advanced, has a track a record and a better nameplate. As for the comparison to RAV4 hybrid, well, RAV is more expensive but again, I think just sitting in the two cars demonstrates the major differences. Niro might blunt some of the new RAV4 hybrid sales but I don't see a lot of Toyota blood on the floor in this fight.