Monday, April 11, 2016

Not Scary

There are few things less scary in the automotive world than the following sentence:
Ford is preparing an eco-friendly hatchback aimed right at the Toyota Prius, the Chevrolet Volt, and the Hyundai Ioniq, a new report finds.
Yeah, I'm sure all those companies at quaking in fear of the potential dozens of Ford compliance cars that could flood the Southern California market.
The car will be called Model E, a name trademarked by the Blue Oval in December of 2013. It will take the form of a compact that will be offered as a hybrid, as a plug-in hybrid, and as an all-electric model. Consequently, it will replace the hybrid and plug-in variants of the C-Max, and the Focus electric.
There's an "Elon Musk is one the phone for you" joke in there somewhere. Seriously, Model E? Have you seen the Model 3 logo?
 So they cribbed the name. Once again, Ford PR will be cranked up to eleven on a vehicle which, given Ford's history, will likely only be for show.
The Ford Model E will likely be unveiled at a major auto show in 2018, and it will go on sale shortly after as a 2019 model. Industry trade journal Automotive News believes that production will take place in a new $1.6 billion factory that Ford plans to build in San Luis Potosi, Mexico. The next-generation Focus will also be built there. 
And thanks for building your Model E in Mexico.

So, in the end, while I hope Ford is truly entering the market with a mass produced and distributed electric car, excuse me for withholding my enthusiasm until it actually exists and populates the showrooms of Ford dealers everywhere.