It's misleading, at best. From redbook.com.au...
Prius popularity not important: ToyotaAnd, continuing our Australian theme from yesterday, Toyota Australia executive director of sales and marketing, Tony Cramb said,
Well sure. Cramb again..."Prius is an extremely important vehicle for Toyota, not just in terms of sales"
"Over the past 20 years we've sold about 1000 [Prius vehicles a year], but sales volume for this particular vehicle is not what it's about – it's about making a statement.This is about introducing technology to the market, not being market leader. Prius remains our hybrid technology leader."