Friday, February 5, 2016

Prius Super Bowl Commercial

As you might imagine, the new Prius commercial we discussed below was all the rage in this morning's Prius news samplings.
I don't really have anything else to say other than, well, Toyota asked for it. They made a commercial where their product was the punchline and most everyone I've read got it. The general reaction I've seen to it has been mixed. Some folks genuinely appreciated the (sort of) self-deprecating humor that forms the backbone of this spot. Others, much like, seem less enthusiastic about the sillier approach.

It will be interesting to see the spot in the context of the super bowl, matched against other big budget spots and how it will look in comparison to those.

You'll hear more from me on Monday about this issue. I promise.