Monday, February 22, 2016

"But Not In Sales"?

Talk about downplaying the lede. I love Automotive News because they do a lot of sane reporting and have a decent site in an era when insane reporters get all the coverage and sites that blinks and flicker and have multiple videos and all sorts of intrusive shit are the norm. So thanks AN.

Anyway, the crux of this is simple. Hyundai has released sales projections for the Ioniq and they are, well, uh, timid to say the least. Hyundai thinks it can sell 77,000 Ioniqs in the cars forst year, globally. For comparison, in 2015, in the US only, Toyota sold about 180,000 Priuses. In January of 2016 Hyundai sold 83,000 vehicles worldwide. So yeah, not a lot of confidence in the Ioniq.

Now, don't get me wrong, I'm a big proponent of under-promising and over-delivering. But sales figures tend to be as accurate as the company can make them because stockholders and media love to point out when companies projections are wrong.

So why would Hyundai project such a low number for Ioniq?

My only reply is, I have no idea.

Not much of a Prius killer though.

And a somewhat interesting development from Hyundai.