A crew shoots the 2016 Prius Super Bowl ad in Chicago. Credit: Toyota
Toyota will tout its newly redesigned 2016 Prius in a Super Bowl ad, using advertising's biggest stage to show off the hybrid car that has appeared in the game just once before.
Source: Ad AgeThe 60-second spot will run during the two-minute warning in the first half, kicking off a larger campaign for Prius, according to Toyota. The automaker declined to share creative details other than to say that the ad was humorous and was shot in Los Angeles and Chicago.