Wednesday, December 9, 2015

Toyota Japan Goes Soft On Prius Sales

Photo courtesy of Toyota

The fourth-generation Prius goes on sale early next year and Toyota, the world's biggest selling automaker, said it was now targeting average global annual sales of 300,000-350,000, the lower end of the 300,000-400,000 annual sales target for the previous model.
Actually, the new Prius went on sale yesterday, in Japan and won't hit American shores until, depending on who you believe, sometime between early next year and next spring.

A Toyota spokeswoman said a decline in annual sales for the hybrid cars since 2013 was a factor behind the automaker's decision to lower its sales target.
Well, sure, there's no discounting that but I would also add that the Prius has been aging badly in the year or so with competition seen as eclipsing what was once a sector leader.