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The Good and the Silly
Posted on January 10th, 2010 No commentsLike financial sites reporting on the auto biz, it’s always a little scary when gadget sites start talking about cars. Engadget is one of the better sites for electronics geekery but I ran across this article this morning and stopped for second because of the lead in:
As Tesla continues on its commendable journey to surpass Ford, GM, Toyota and everyone else in total sales, it’s evidently hoping a tie-up with Panasonic will help it accomplish said goal.
That’s a very long journey my engadgety friends. Tesla is still, very much, the struggling startup and for good reason, their cheapest offering is now nearly $50k. Given that the only other vehicle they make sells for over $100k, it’s not likely anyone at Ford, GM, Toyota, Kia, Hyundai, Dae Woo, Suzuki, Nissan, Fiat, BMW, Volkswagen, or even the folks at Chrysler are going to be worried about seeing Tesla in their corporate rear view mirrors. I suppose I take umbrage at the idea that Tesla is even in the same league with Ford, GM and Toyota. They’re not and it’s bloody unlikely they ever will be.
Now, Tesla’s leading edge attempt at creating all electric car is certainly helping to push EV development but it would push those companies a lot harder if they actually developed, say a $25K EV. Taking the EV out of the realm of the high-priced niche would be a great goal, a goal which, I do not think, Tesla is really positioned to do.
Enough of that, on to the point of the article which is:
The two outfits have just agreed to work together in order to develop next-generation battery packs to be used within electric vehicles, which are based around “Nickel-based Lithium ion chemistry.”
Which is exciting especially if it leads to something practical.










