2010 options

Via Toyota PR and the kickingtires blog, an outline of trim packages for the new, 2010 Prius…

Prius II
Electronic stability control
Tilt/telescoping steering wheel with audio and climate controls, plus Touch Tracer system
Hybrid informational display
Auto up/down power windows on all four windows
Push-button start
Cruise control

Prius III adds
Eight-speaker stereo w/CD changer, XM Satellite Radio, eight speakers
Bluetooth

Prius IV adds
Advanced smart key system
Leather seats with heated front seats
Illuminated entry
Auto-dimming rearview mirror

Prius V adds
17-inch wheels
LED auto-leveling headlights w/washers and fog lamps
There are three option packages, which cannot be included on every trim level:

Navigation Package with backup camera (available on Prius III, IV, V)

Solar Roof Package includes Navigation Package and adds solar ventilation system and remote A/C system (available on Prius III and IV)
Advance Technology Package includes Navigation Package and adds pre-collision system, dynamic radar cruise control, Lane-Keeping Assist and Intelligent Park Assist (available on Prius V)

Kicking Tires expressed some confusion over the combinations of options available. For instance, why you can’t get the sunroof with larger wheels and some fo the advanced technology options. When I asked this question at the Detroit debut a Toyota executive told me it had to do with parasitic weight and vehicle performance. I suspect that’s not the entire story. I suspect it’s also the result of negotiations between TMC (Japan) and TMS (US) on how to package these options. Sometimes things don’t make sense, they just are though I agree with David Thomas at Kicking Tires, it would be nice to have seen some of the advanced technology stuff available with the sunroof. If you think there is some self-interest on my part involved, you would be correct.