Reuters says Toyota will announce Prius recall tonight

This article from Reuters says Toyota will file a recall notice at 420 GMT (about twenty minutes from now) on the 2010 Prius. Mentioned also was the Lexus HS250h.

Toyota said President Akio Toyoda and Executive Vice President Shinichi Sasaki, in charge of quality, would hold a media briefing at 3:30 p.m. (0630 GMT) in Tokyo regarding the recall.

It will file a recall of the 2010 Prius, the world’s best-selling hybrid car, “and other models” at Japan’s transport ministry at 1:30 p.m. (0430 GMT), a spokeswoman said. Details will be announced at 2 p.m. (0500 GMT).

The article mentions that the Kelly Blue Book is cutting used Prius values by 1.5 percent “on concerns around the growing supply of unsold Toyotas on both dealer lots and at auctions.”

This is exactly what I am talking about

In this thread.

From a WaPo story on Toyota. It goes over how at least one insurance may have warned NHTSA about accelerator problems as early as 2007 but read on braver visitor, the punchline awaits…

“When we see something that might be helpful, we pass it along,” said Dick Luedke, a State Farm spokesman.

Luedke declined to go into detail about the alerts, except to characterize them as “numerous” and not “everyday” occurrences. He directed further questions to NHTSA.

NHTSA spokeswoman Karen Aldana said the agency received a claim letter from State Farm in September 2007 regarding a Camry crash. (emp. mine)

“Our investigative staff reviewed the report and added the information to our complaint database,” she said in a statement.

Aldana offered no comment on the other alerts from State Farm on Toyotas.

Now that is some excellent reporting. Almost content free. How many people had crashes? Had bad were they? Could they could connected to a common fault? Everyone is talking in this story but as the song goes, “They ain’t sayin anything”.

This could be huge, important information that could be devastating to Toyota and their customers. It could be trivial. We don’t know. We can’t evaluate it for ourselves because the critical details aren’t there.

Oh, and yes, NHTSA is a big issue here and one reason why, I would opine, that Toyota isn’t saying a lot.

Toyota President, Akio Toyoda in the WaPo

Dated Tuesday, February 9th, read this op-ed published in the Washington Post.

Here’s the text of an announcement made on February 5th from the Toyota newsroom:

Toyota Motor Corporation President Akio Toyoda Announces Global Quality Task Force
February 5, 2010

Toyota Motor Corporation President Akio Toyoda spoke at a press conference today in Nagoya. Mr. Toyoda expressed his deep regret for the inconvenience and concern caused to our customers. He also announced that he personally will take the lead toward improving quality around the world by establishing a global quality task force that will conduct quality improvement activities region by region.

The Committee headed by Mr. Toyoda will have a six point action plan:

1) Improve Quality Inspection Process – Toyota will once again inspect every process, while verifying the causes that led to the recalls, including quality in design, production, sales and service.

2) Enhance Customer Research – Toyota will enhance the customer information research offices in each region to collect information faster.

3) Establish an “Automotive Center of Quality Excellence” in key regions to further develop quality management professionals

4) Support from Outside Experts – Toyota will seek confirmation and evaluation from outside experts—in line with the industry’s best practices—of its newly improved quality control management, based on the above improvements.

5) Increased Communication – In addition, Toyota will work to increase the frequency of communication with regional authorities.

6) Improve regional autonomy – To provide customers with satisfying products in each and every region, Toyota has long promoted the autonomy of its regional subsidiaries. We intend to further enhance this autonomy, listen carefully to each and every customer and improve quality.

Detailed information and answers to questions about issues related to recalls are available to customers at www.toyota.com/recall and at the Toyota Customer Experience Center at 1-800-331-4331.

You what annoys me?

Just my opinion.

The news. What we currently refer to as “the media”. It’s a constant vacuum on our society sucking up everything within reach of its gaping maw and yet, all we get out of the other end, as with a household vacuum, is all too frequently just hot air.

The news cycle sucks the life out every event. And what’s more there’s a false hierarchy established, the lead story is, well, the lead. It has to be important or they wouldn’t talk about it first. It’s a ridiculous and arbitrary measure. As part of a futile attempt to fill time and grab eyeballs, we see stories which are trivial rise to international publicity right next to important stories. We see the same b-roll footage and hear the same sound byte vivisected over and over again by a small pool of reporters, commentators and pundits. It’s a frighteningly inbred pool.

I think, in a world where (/Don LaFontaine) truly important things are happening we’re seeing lead off coverage, for much of the last two weeks, on Toyota. On a car. On a recall, an event which is hardly unknown to this fine land. On a recall where the documented injuries can be counted on one hand. And no, that’s not to minimize anyone’s safety or the seriousness of issues involved. Something like the Toyota story demands coverage. But it also deserves, no, we deserve, as listeners, viewers and readers, we deserve to know the facts. We deserve to not have to sift through hours of speculation just because someone has to fill in the time between commercials (or space between display ads).

All of this ranting of mine is leading up to this. I think that once some of the dust from this settles we’re going to find out that if we had given this issue some time to develop and the parties involved time to respond, I think that if we understood all the legal and regulatory issues involved, we’d find a much less dramatic story. I think we would find something much less deserving of the treatment the Toyota recall and the 2010 Prius brakes have received. And I think if we’d been told about this in a rational, succinct and informative matter, we would be better served by those organizations whose secondary mission is, after all, to inform us.

I’m not absolving Toyota of anything here. Nothing. Rather, I am creating an indictment of the media who have, once again, let us down. I’m saying that we should know about this. All of us. I’m saying the way the media has handled the news has put a false imperative on the story and created the idea that Toyota was required to communicate daily with them on the issue. We need the media to put pressure on corporations. We need a media that holds corporations responsible for what they do. Now, more than ever, we need a media that is asking the tough questions, the right questions and delivering a clear and factual narrative.

How many of you think, no matter what you think of Toyota, that’s what we have?

What we don’t need are hourly reports when, in fact, there isn’t anything to report or information will be forthcoming. There’s a ticking clock put on some news stories that may or may not be a reasonable or even sensible. It’s all out proportion to the importance of the issue.

Back to Toyota. With regard to the 2010 Prius issues in the media. I think we’ll find out that Toyota has been and will continue to do the right thing for their customers. I think we’ll find that a lot of the smoke and heat from the media was just that.

I started this site almost five years ago (it will be five years in April). I started it for one reason. I wanted to create the kind of site I wish had existed when I was looking around at different Toyota sites. That isn’t to denigrate what anyone else is doing online. I think we’re all part of the what makes the net and to an extent, citizen journalism and commentary so vital. We’re just different parts and we perform different functions. I wanted the Prius Owners Group to be, I guess pretty selfishly, a site that I would like to read and I directly borrowed organization, intent and presentation ideas from my favorite sites. The POG has always been a place I could be proud of not because it’s the best or the most traveled or the most linked to. The POG is instead the very best that I can do. And there have been a few times in the last five years when I stared to feel like I was phoning it in. I didn’t have anything really passionate to post or comment on. And if you’ve been a regular reader, one of the dozen or so of you out there, you’ve seen times when not a lot happened here. It’s those times when I’ve chosen to let the site sit fallow, for a day, or sometimes more, rather than stuff it with filler. I value my time and you know, I value your time more than that.

Thanks for coming by and reading.

More news, as we get it.

Say it over YouTube

Toyota recently released this commercial. Sadly, they won’t let you embed the video so you have to click on the link. I think it’s a good response.

One Prius owner’s tests results

Bob Wilson, one of the geniuses on the Prius Technical Group email list, with the use of an accelerometer claims he has managed to reproduce the 2010 braking issue. According to his findings when all the right conditions occur there is a 600 millisecond delay between the regenerative braking system and the stand friction braking system.

You can click on any of the graphs and see the in larger format.

Basically, what this shows is what we already knew. There is, in this case a 600 millisecond zone where the braking doesn’t increase (it doesn’t decrease either). Immediately after this the curve knees downward and the velocity of the vehicle decreases precipitously.

Again, this isn’t proof, per se, of anything we didn’t already know, just proof to confirm owners estimates the lag was about half a second long. Keep in mind, this is one test under one set of conditions and it is not necessarily indicative of what happen under different circumstances.

It’s clear that there is massive pressure for Toyota to address this issue and it’s clear to me that at this point, “education” isn’t going to cut it. They have to do something to change this lag time. From the reports I’ve read, new Priuses (made since sometime in December of 2009 to January of this year) have already incorporated a new set of ECU instructions that address this issue. More on that very soon.

Hitting them where it hurts

This story on Prius Chat makes me happy and worried at the same time.

The ad agency representing 173 dealers in 5 Southeast states has told the local ABC affiliates to pull their commercials. The agency told ABC affiliates last week that the shift was due to “excessive stories on the Toyota issues.” Instead, the dealers have shifted their commercial time buys to non-ABC stations in the same markets, “as punishment for the reporting,” according to an ABC station manager.

Southeast Toyota (SET) comprises 173 dealers in Florida, Georgia, North Carollina, South Carolina, and Alabama.

On one hand, it is certainly their right and given the coverage, I’d say it was about time these dealers did something. The coverage has been insane and, what really irritates me, much of it contains numerous factual reporting errors. So these people are just protecting their own businesses. Good for them.

I do find it a little odd they’re moving the ads to other stations. What stations/networks? Fox affiliates here have been banging this story just as hard and just as stupidly (which is pretty standard for Fox stations).

Why not take that money to another venue entirely? Like, dare I suggest, the internet? Direct mail?

But I do find it disturbing that this is an attempt further blur the lines between editorial and advertising something which, as someone who has a lot of ties to both things, are already far too blurred together.

In this instance, it’s totally appropriate. In the future, who knows?

Can I be a geek for just a moment?

I’ve been a BBC World News fan for years. I love their reporting and I just finished a brief interview with them regarding the 2010 Prius and the braking issue. Listen this evening if you want hear it. While you won’t hear me saying anything you haven’t read here before, well, it’s on the radio. The BBC no less.

Thanks to Paul from the Beeb for calling.

Want to learn more about the Toyota recall and the 2010 brake issue? Listen to our weekly podcast, “What Drives Us”. Click on the link below.

Or download it through iTunes. Simply put “What Drives Us” in the search box at the iTunes store.

More news, well, not really

So it’s Monday and the media and the intertubes have been abuzz with Prius recall news. Problem is, as the old kids’ game “telephone” proves, re-communicating usually ends up communicating very little.

Here’s what I know as of noon today.

Snowpocalypse 2010 or A Prius In Winter

Here’s my 2010 Prius, parked right in front of the house this morning.

Get yer newspaper – sort of a Socratic inquiry

There was time when America was informed by newspapers. Don’t get me wrong, half-assed journalism has always been with us. There never was a “golden age” where all journalists (in any medium) were daring and sought naught but the truth. But I would contend there is a reason that newspapers have been declining in readers steadily for the last twenty-five years.

Kiah Haslett of the Chicago Tribune contacted me via email yesterday about the Toyota recall. I called her back while on my way to a job (I’m a working photographer, but no, not for a newspaper, I do commercial work). I spent probably twenty minutes chatting with her in detail about the 2010 Prius and carefully explaining the “brake problem”. I thought we were really communicating. Maybe we were. But if you read this story, it’s difficult to to tell.

The lead off graph is about how a man is “distraught” and cannot relax since the recall. Lucky man if the worst thing in his world is a car recall in a year when the economy is cratering, hundreds of thousands die in natural disasters and we’re still involved in two wars which kill Americans nearly every day.

Which isn’t to say that the gentleman Haslett profiles in the beginning of her article is foolish for being concerned about his daughter. That’s natural. It’s the way he characterizes and what he thinks the solution is that is downright stupid.

Lucy Liu says she’s getting rid of her Solara and doesn’t want another Toyota. So she’s buying a Lexus. All that beauty apparently surrounds less than a probing intellect. That’s sad.

We get a one liner from another Toyota owner and then, me.

The problem with doing a “phoner” is that I didn’t record my end so I can’t compare how she quoted me to what I actually said. Suffice to say, I thought I spent more than enough time trying to explain the situation and the jumbled mess there attributed to me makes it seem as though I’m comfortable with brakes that don’t work so much as entertain.

Sigh…

The finale of Haslett’s article is a redux of the distraught man from the top. He says complained a problem to the dealer but the dealer said it was ok. Well, what was the problem she complained about? Is it too much to ask a reporter to report critical details? Is he alleging the dealer ignored an out of control acceleration issue? or something else? Readers of the Tribune won’t find out.

The article ends with this plaintive but utterly pointless quote,

“When I signed for the car, I didn’t sign for this,” he said.

Does anyone ever buy a car thinking it won’t be perfect and trouble-free forever? However unrealistic that is, I get it, but so what? It’s silly to think that way. There’s a reason why car companies offer warranties and reason why car buyers love them. Because we live in an imperfect world. But that’s trivializing the issue and I’m here to do that. I am here to point out how shallow that ending sentence was.

Look, I’m not minimizing how much it sucks to have a car recalled especially for something potentially serious. That said, out of millions of Toyota out there, we’re talking about, quite literally, a handful of complaints. To my knowledge, no accidents or injuries have resulted. Again, that’s not to minimize that a recall sucks but let’s be adults here. We live in a world of mass produced goods. Sometimes, with some of the things we buy there are problems. To expect otherwise is to live in some odd fantasy world filled with marshmallow clouds and unicorns. Cars get recalled all the time. If this were a Chevy recall, it wouldn’t be a story. Want me to prove it?

This week the NHTSa announced it was investigating 1,132 complaints about steering defects in four model years of the Chevrolet Cobalt affecting more than 900,000 cars.

Have you heard about that on the Today show?

Maybe the president of Chevy made a video and apologized for it?

Maybe your local news station went to their Chevy dealer to ask about it?

None which makes the Toyota recall any different but it does highlight the unique nature of this story, something which I think, is fueling this media feeding frenzy. It’s weird. Toyotas don’t usually have problems. Toyota isn’t typically involved in a mass recall such as this one. So it’s different. So it deserves the insane amount of coverage it’s getting, right?

So, back to intrepid reporter Kiah and the Chicago Tribune. Sure, as the story headline makes clear, many Toyota owners are frustrated. Some of them are downright nuts (see the idiot Tundra owner in the post below). But for most of us, it’s an inconvenience and not much more. And that’s the way it should be. Since we can’t expect any manufacturer to be perfect, we hope they are very, very good and when there is a problem we want to them to solve it quickly and effectively. Which, curiously enough, is exactly what Toyota is doing. And yet, the news cycle grinds on.

As I try to wind this epic screed down I want to specifically address the 2010 Prius “brake problem” and compare and contrast this with the accelerator recall. I’m also going to toss a little gasoline on this fire.

Keep in mind, the accelerator recall only involved Toyota’s made here in the US and the part specifically involved is also made here in the US. Toyota’s made in Japan are not affected by the recall or, apparently, afflicted with this issue. Funny how that gets glossed over, eh?

All Prius currently come from Japan, so conflating this “brake issue” (and I’ll get to why I keep putting that in quotes shortly) with the accelerator is really mixing two very different issues together as one.

Ok, here’s the deal on the 2010 brakes and Prius brakes in general. Prius uses a system common to most hybrids where the brakes are a combination of two things, a generator and the standard friction brakes common to every car. The generators are used during the first part of the braking procedure. The generators reduce the speed of the car in the same manner standard friction brakes do but, unlike standard friction brakes, they generate electricity which is used to keep the hybrid batteries charged. Standard friction brakes only generate heat and wear down the braking surface. It’s one reason why most Prius owners don’t replace brakes for 100,000 miles or more.

Now, there is a transition, when braking where the generators are no longer engaged and the standard friction brakes are. Let me put it another way. If you were to index the pressure you apply to your brakes from 1 to 100. As you apply pressure that index number increases. In Prius, you’re not using the standard friction brakes until you hit about index number 80 or so (depending on how you apply them, this is much simpler than the actual process is). From 80 or so onward, the regenerative braking is no longer engaged and the standard friction brakes are.

With me so far? It’s pretty simple actually. The whole thing is controlled under a very much more than I bothered to explain set of computer instructions that react much faster than you possibly could. This computer also takes into consideration whether or not all the wheels are turning (if you were sliding for instance). All in all it makes the Prius brake system very safe and extremely efficient (like the rest of the car). This isn’t much different from the standard ABS braking system. It’s a lot tougher than it used to be to stand on the brakes and make the car skid around. That’s an improvement, not a defect.

So, where “issue” comes up is this. There are times when applying the brakes in Prius, if you happen to traveling over a broken road surface, a pothole or, something that happens to me all the time because of where I live, if you’re going over something like a railroad crossing. If you’re applying the brakes steadily as you go over this surface sometimes you will feel the transition between the regenerative system and the standard friction system. It’s a weird feeling, somewhat akin to being in free fall for a brief instant, then, the friction brakes kick in and you continue to slow down. It’s a fraction of a second but an intense fraction of a second. Next time it happens, you think to yourself, “Oh yeah, that.”

I first noticed this in my 2005 Prius and I’ve noticed it in my 2010. We have especially mediocre roads in Lancaster. Some Prius owners have never noticed it. The thing is, it’s not necessarily a “problem”. It’s not a “defect” in the general sense. It’s the way that braking system works.

Allow me to make a final analogy.

Let’s say you’re a Prius owner. Maybe a new Prius owner. Maybe out for your first drive in your new car. You’re driving away from the dealership and and you see a red light ahead. You stop at the intersection and as you do, the gas motor in your new Prius stops running! Dead silence. You can’t believe it. Your Prius just stalled. When the light turns green, you press on the accelerator and glide through the intersection.

Now, did you just experience a “defect” or a “problem” or was it the normal behavior of Prius?

The answer is, of course, it’s the way Prius works. Same goes for the brakes. Yes, it’s different from “standard” cars. Yes, if you don’t know what’s going on it’s weird as hell. But it’s not a problem.

Did you know that more than three quarters of the people who drive a 2010 Prius are brand new to hybrids?

All of which is to say, Toyota is being unfairly lambasted for this 2010 brake issue. I don’t think it’s an issue at all. And I very much hope that the solution is not something which kills the regenerative braking system, one of the great things about Prius.

We, as the public, must grow up and not be lemmings eager to hurl themselves into the sea at the slightest provocation. We need to demand, because as customers, we deserve to know, good explanations and complete resolutions. But we also need to be reasonable and fair. Acting like a spoiled child may be satisfying for some but it’s not any more appealing than it sounds. I know a lot people at Toyota. To a person they are nice, reasonable people who work very hard to build honest cars at a good value. History shows us that they’ve been successful at it for a long time. Toyota builds a lot of cars here in the US. Toyota employs tens of thousands of Americans. This isn’t about bashing a “foreign” car company. When Ford builds the Fusion in Mexico and Toyota builds the Camry in Kentucky, we have to revise our thinking on who is “foreign” and how that word even applies anymore. Piling on Toyota and allowing a pathetic media to do so is not good for us. It doesn’t inform us. It’s infantilizes us. We’re not spoiled children.

A long time ago one of my bosses told me, “No one is perfect. To err is indeed human and what distinguishes us is how we deal with those imperfections both ours and of others.”

Wise words indeed. It’s how we fix mistakes that distinguish as human beings both good and bad. Expecting things to be perfect isn’t human. It’s just stupid.

If you have questions about your Toyota drop me a line. I’m always here to help.

Drive safe,
russell@priusownersgroup.com

More on the recalls

Most importanly, if you have questions, go here: http://www.toyota.com/recall

Chances are the media have it wrong.

2010 Prius

Priuschat is reporting via an anonymous source at Toyota that a “fix” is imminent.

Ok, fair enough, I guess but I’d really love to hear what exactly is being viewed as the “problem” right now. I understand that because hybrids don’t work in exactly the same manner as grandpappy’s old Buick, some people feel their cars are defective. Sadly, just explaining that situation isn’t enough.

Or, is there really a problem with some 2010’s? All 2010’s? My brakes work just fine.

One thing is for certain, we’re getting a lot more heat than light from most of the media who either don’t understand the issues involved or don’t want to bother with explanations that are longer than most peoples’ attention spans. Oh. I wonder if I just nailed that one?

Suffice to say right now all we official know is that both the NHTSA and Toyota are looking into the “issue” of 2010 Prius brakes.

More here, of course, when it is available.

(hint, might be a good thing to have your VIN number handy)

Previous eight models of Toyota recalled for accelerator issues

As I understand the replacement parts are on their way or have already arrived at dealers now. The training for technicians was this week. We should start seeing dealers reaching out to owners to schedule replacements next week.

Try not to do what this idiot did…

A Toyota Tundra crashed into the showroom at All Star Toyota in Baton Rouge on Saturday morning. Officers said a customer tried to return his truck following a recent recall on the accelerator. According to the Baton Rouge Police Department, the general manager offered to fix the truck and repeatedly offered to give the customer a loaner in the meantime, but the customer declined and left the building. Police reported the man then drove his Toyota into the side of the dealership, causing major damage to the truck and the building. The customer claimed his accelerator became stuck, causing the crash. All Star said the truck was purchased last March [emphasis added] and did not have any records of mechanical problems.
Police added the accelerator was not stuck when they examined the truck after the crash, but they could not find any evidence that the crash was intentional. The driver was not ticketed.

It’s this kind of dishonesty from a customer that doesn’t help anyone, anywhere in situations such as this. Yeah, sure dude, your accelerator stuck.